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Downtown Winston-Salem skyline behind the redeveloped Bailey Power Plant

Investor-friendly real estate agents in Winston-Salem, NC

We match investors with vetted Winston-Salem-area agents who own rentals, run the numbers, and know the local rules. Free for investors.

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vetted agent partners in the metro
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investing strategies covered
Downtown Winston-Salem, with the redeveloped Bailey Power Plant in front. Photo: Indy beetle, CC0 1.0
Who you'll work with

3 vetted investor agents across the Winston-Salem metro

Winston-Salem has the best rent-to-price of our North Carolina markets. In the Winston-Salem metro, typical home values are about $280,000 and typical rent about $1,540, roughly 0.55% a month. That's still under the 1% rule, and a median-priced rental with a mortgage won't cash flow, but well-bought properties can. The metro is growing steadily, not fast: about 71,000 more people since 2010, and 5,500 to 6,300 a year moving in from other parts of the US since 2021. Jobs are the soft spot, only about 2% above 2019 and flat last year. North Carolina is landlord-friendly, with no local rent control. Our three vetted agent partners cover Winston-Salem and the Triad, with property management, off-market and investor-acquisition experience.

Buy & hold

Long-term rentals with agents who work with investors, have run or worked in property management, and can connect you with a property manager and contractors.

Off-market deals

Help finding deals both on and off the MLS.

Investor acquisitions at volume

One partner has bought for two institutional investor clients and closed 300+ transactions, and invests himself.

New construction

Help with new-build homes from a partner with a new-home sales background.

Areas our agents cover
Winston-SalemClemmonsAdvanceKernersvilleForsyth CountyGreensboroHigh Point
Renovated brick cigarette and tobacco factory buildings in Winston-Salem
Former tobacco factories, renovated for new uses. Old industrial space downtown has been turned into offices, labs and apartments.Photo: Indy beetle, CC0 1.0
The former Forsyth County Courthouse with the Reynolds Building behind it
The former Forsyth County Courthouse, now apartments, with the Reynolds Building behind.Photo: Indy beetle, CC0 1.0
The WFDD public radio building on the Wake Forest University campus
Wake Forest University's campus. Forsyth County reappraised property values in 2025, so check a property's new assessment.Photo: Selvew15, CC BY-SA 4.0
Market signals

Is Winston-Salem worth investing in? The long-term trends

People, jobs, rents and prices for the Winston-Salem metro, straight from the Census Bureau, the Bureau of Labor Statistics and Zillow. Hover or tap a chart for exact values.

Metro population
+8.8% in 10 years, to 712K people
625K650K675K700K725K20102014201820222025712K
July 1 estimates; 2010–2019 are Census intercensal estimates, consistent with the 2020 Census. Source: U.S. Census Bureau, Population Estimates (Winston-Salem, NC metro)
View data table
PeriodValue
2010641,155
2011643,874
2012646,116
2013648,958
2014652,015
2015654,759
2016659,348
2017664,608
2018668,623
2019673,257
2020676,371
2021681,982
2022688,548
2023696,653
2024705,337
2025712,206
Net move-ins from the rest of the U.S.
+54K net domestic movers since 2010
02K4K6K201120142017202020232025
Net domestic migration, year ending July 1. Source: U.S. Census Bureau, Population Estimates (Winston-Salem, NC metro)
View data table
PeriodValue
2011+946
2012+449
2013+1,594
2014+1,660
2015+1,779
2016+3,308
2017+4,301
2018+3,275
2019+4,012
2020+2,959
2021+6,053
2022+6,262
2023+5,984
2024+5,784
2025+5,477
Jobs (total nonfarm)
+7.2% since 2015, about 19K jobs added
220K240K260K280K20102014201820222025278K
Annual average, complete years. Latest month: August 2026, 281,300 jobs (not seasonally adjusted). Source: U.S. Bureau of Labor Statistics, Current Employment Statistics (total nonfarm)
View data table
PeriodValue
2010241,900
2011242,500
2012247,100
2013251,200
2014254,500
2015259,400
2016264,100
2017265,200
2018268,100
2019272,700
2020260,400
2021267,800
2022274,900
2023277,100
2024277,500
2025278,100
Typical rent
+93% since 2015, +4.6% over the past year
$500$750$1,000$1,250$1,500201520172019202220242026$1,529
Typical asking rent, all homes (smoothed). Source: Zillow Observed Rent Index (ZORI), Winston, NC metro
View data table
PeriodValue
Dec 2015$810/mo
Dec 2016$836/mo
Dec 2017$872/mo
Dec 2018$915/mo
Dec 2019$954/mo
Dec 2020$1,034/mo
Dec 2021$1,192/mo
Dec 2022$1,285/mo
Dec 2023$1,342/mo
Dec 2024$1,415/mo
Dec 2025$1,451/mo
Sep 2026$1,529/mo
Typical home value
+93% over 10 years, +1.7% over the past year
$100K$150K$200K$250K$300K201020132016202020232026$278K
Typical home value, mid-tier, seasonally adjusted. Source: Zillow Home Value Index (ZHVI), Winston, NC metro
View data table
PeriodValue
Dec 2010$139,713
Dec 2011$133,734
Dec 2012$132,837
Dec 2013$132,991
Dec 2014$136,202
Dec 2015$140,860
Dec 2016$145,703
Dec 2017$153,242
Dec 2018$162,637
Dec 2019$174,383
Dec 2020$194,900
Dec 2021$220,557
Dec 2022$251,217
Dec 2023$262,548
Dec 2024$271,371
Dec 2025$276,180
Sep 2026$277,512
Price-to-rent ratio
15.1× today, down from a 16.3× peak in 2022
14×15×16×20152017201920222024202615.1×
Typical home value ÷ 12 months of typical rent. Lower means rents cover more of the price. Source: Agents Invest calculation from Zillow ZHVI and ZORI
View data table
PeriodValue
Dec 201514.5×
Dec 201614.5×
Dec 201714.6×
Dec 201814.8×
Dec 201915.2×
Dec 202015.7×
Dec 202115.4×
Dec 202216.3×
Dec 202316.3×
Dec 202416.0×
Dec 202515.9×
Sep 202615.1×

Data retrieved October 16, 2026. Figures cover the Winston-Salem metro area.

Investing in Winston-Salem

The numbers and rules that matter in Winston-Salem

Typical home value
~$278,000

Zillow Home Value Index, Winston-Salem metro, Sep 2026 (+1.7% YoY).

Typical rent
~$1,530/mo

Zillow Observed Rent Index, all home types, Sep 2026 (+4.6% YoY). Single-family 3-beds rent higher.

Monthly rent-to-price
~0.55%

Typical rent ÷ typical home value. Well under the 1% rule; plan on cash flow from buying right, not from rents.

Direction
Rising

Over the past year: home values +1.7%, rents +4.6%.

North Carolina landlord-tenant basics

North Carolina is one of the more landlord-friendly states. Most of the rules are in Chapter 42 of the General Statutes. The points investors ask about most:

  • No rent control: state law bars cities and counties from regulating the rent charged on private residential rental property (G.S. 42-14.1). There's no statewide cap on increases either.
  • Nonpayment: if the lease has no clause ending it for nonpayment, the landlord must make a written demand for the rent and wait 10 days before the lease can be ended (G.S. 42-3). Most written leases include such a clause. Evictions (summary ejectment) are heard in small claims court before a magistrate.
  • Security deposit cap (G.S. 42-51): 2 weeks' rent for a week-to-week tenancy, 1½ months' rent for month-to-month, and 2 months' rent for longer terms.
  • Deposit return (G.S. 42-52): refund the deposit, with an itemized list of any deductions, within 30 days after the tenancy ends and the tenant gives back possession. If you can't settle the final amount in time, send an interim accounting within 30 days and a final one within 60. Normal wear and tear can't be deducted.
  • Late fees (G.S. 42-46): only after rent is 5 days late, and capped at $15 or 5% of the monthly rent, whichever is greater.
  • Squatters: a 2025 law (S.L. 2025-88) created a faster court process to remove unauthorized occupants who were never tenants. It doesn't apply to a tenant holding over after a lease ends; that's still an eviction.
  • North Carolina has no statute setting a notice period for landlord entry. Put an entry clause in your lease.

Short-term rental rules in Winston-Salem

We couldn't find a Winston-Salem permit or registration for short-term rentals. Winston-Salem and Forsyth County share one zoning code, the Unified Development Ordinance, and its use tables list bed and breakfasts but no separate whole-home short-term rental use that we could find.

  • North Carolina law bars cities from requiring rental registration or a permit just to rent out a home (G.S. 160D-1207). Cities can still regulate short-term rentals through zoning, as the Court of Appeals confirmed in Schroeder v. City of Wilmington (2022), so confirm the property's zoning with the City-County Planning department before you buy.
  • Bed and breakfasts are allowed in many districts, but depending on the district they need a zoning permit, a special use permit or Board of Adjustment approval.
  • Stays of less than 90 consecutive days owe North Carolina and local sales tax plus Forsyth County room occupancy tax. Platforms like Airbnb collect much of this on their bookings. Confirm which taxes yours collects; on direct bookings you register and remit them yourself.
  • HOAs, covenants and your lender can still restrict short-term rentals. Clemmons, Kernersville and other Forsyth towns have their own rules.

Last reviewed October 15, 2026. General information, not legal or tax advice — rules and fees change, so confirm with the city, the statute, or your attorney before you rely on them. Sources: Zillow Research data (ZHVI, ZORI) — Winston-Salem metro; N.C. Gen. Stat. Chapter 42 — Landlord and Tenant; N.C. Gen. Stat. § 42-14.1 — No local rent control; N.C. Gen. Stat. Chapter 42, Article 6 — Tenant Security Deposit Act; N.C. Session Law 2025-88 — Removal of unauthorized occupants; N.C. Gen. Stat. § 160D-1207 — Rental registration and permits; UNC School of Government — Short-term rental regulations after Schroeder; City of Winston-Salem — Uses allowed in the RS20 district (UDO); City of Winston-Salem — Uses allowed in the RM8 district (UDO); Forsyth County — 2025 tax reappraisals; N.C. Department of Revenue — Rentals of accommodations.

Related guides
Nearby market guides
Winston-Salem FAQ

Questions investors ask about Winston-Salem

Which areas do your Winston-Salem agents cover?

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Our three vetted agent partners cover Winston-Salem and the Triad, including Clemmons, Advance, Kernersville, Greensboro and High Point. They work on buy-and-hold rentals on and off the MLS, have property management experience, and one has bought for institutional investors. Tell us your strategy, budget and target area and we'll match you.

Is Winston-Salem a good market for cash-flowing rentals?

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It's the best of our North Carolina markets, but not at median prices with a mortgage. Typical rent-to-price in the Winston-Salem metro is about 0.55% a month, under the 1% rule. Rentals bought below median, or with value-add work, can cash flow. Job growth is slow, so underwrite on today's rents.

Do I need a permit to run an Airbnb in Winston-Salem?

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We couldn't find a city short-term rental permit. North Carolina law bars cities from requiring rental registration, but zoning still applies, so confirm the property's zoning with City-County Planning. You'll owe sales tax and Forsyth County occupancy tax, and HOA rules can ban STRs.

Is North Carolina landlord-friendly?

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Yes, more than most states. Local rent control is banned by state law, there's no cap on rent increases, nonpayment cases go to small claims court, with at most a 10-day written demand first, and deposits are capped at 2 months' rent on leases longer than month-to-month.

Can I invest in Winston-Salem if I live out of state?

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Yes. Pick an agent who will walk properties for you, attend inspections, and connect you with a property manager. Our partners here have property management backgrounds, and one has run a property management business for 8 years.

What does it cost to get matched with a Winston-Salem agent?

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Nothing. Agents Invest is free for investors. The agent pays us a referral fee only if you close a deal with them.

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